Making Magic

Happiness is a journey filled with Magic moments

Italian-inspired fashion and 50 years of expertise in baby-centered design are already hallmarks of the award-winning international Chicco brand. For this new series, our designers harnessed an amazing array of details and applied them to our current line of top rated products. The results? A series where performance, innovation and style intersect to provide you with a whole new level of luxury. Explore the details and experience what elevates the new MAGIC series above our already renowned line of products. The difference is in the details.

Rattania Swatch

Luxe Life

The Chicco MAGIC series gives you the best of both worlds: high quality products for baby, with stylish combinations of fabrics and materials to fit your style. Our rich fabrics in multi-faceted shades of metallic and mocha, highlighted by detailed weaves and elegant embroidery finishes, are right on trend -- making them great accent pieces for your home. Tailored and contemporary, our textiles are not only eye-catching, but provide just the right combination of softness and structure, giving baby a place to rest that’s both durable and comfortable.

Premium, Defined

Incorporating high-end materials and inventive, playful design, the premium MAGIC series is ideal for savvy parents with an eye for ingenious products boasting a modern, streamlined look.

Exclusively at Babies R Us
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