baby talk

Little Debbie Popularity Around the U.S.

A header image for a blog about Little Debbie popularity around the U.S.

Little Debbie has been a beloved part of American snack culture since the brand’s memorable launch in 1960. With O.D. McKee's original vision from 1933, these treats have found their way into hearts and homes across the nation.

At Chicco, we’re committed to nurturing family moments, which is why we wanted to take a stroll down memory lane into the sweet world of Little Debbie. With so many classic options — from Oatmeal Creme Pies to Nutty Buddy Wafer Bars — which one is America’s favorite? We turned to Google Trends data to answer just that, and identify the most popular in each state.

A U.S. map showing the most popular Little Debbie snack in every state

Diving into America's snack preferences, it's no surprise that certain snack variations dominate, like Fudge Rounds and Oatmeal Cream Pies, both with representation in a combined 22 states from coast to coast. But not everyone is in agreement when it comes to the nostalgic treats.

Cosmic Brownies, for instance, are so popular that Kellogg’s released a Cosmic Brownie cereal — which was likely music to residents in Idaho, Iowa, New Hampshire, and Utah’s ears, as the out-of-this-world snack is their favorite.

Meanwhile, Alabama’s go to is Peanut Butter Creme Pies, where the rich flavors of peanut butter meld with the soft, sweet cake. This affinity might be traced back to the South's long-standing love affair with peanut butter, making the Peanut Butter Creme Pies a nostalgic snack of choice.

In Oklahoma, Pumpkin Delights has carved out its place as a state favorite. These seasonal treats, with their pumpkin spice flavor that echoes the state's harvest time, resonate with residents' connection to their agrarian history.

While Swiss Rolls are among the top-selling Little Debbie snacks nationwide, surprisingly, they find their top spot in just one state: Michigan. This could be a reflection of the state’s appreciation for classic, comforting flavors wrapped in a whimsical, spiral form.

There's a seasonal star that takes the cake year-round in Louisiana, Mississippi, and South Carolina: the Christmas Tree Cake. This festive treat, adorned with green sprinkles and a garland of red frosting, captures the joy of the holiday season and is eagerly awaited by many as a sweet symbol of winter celebrations.

Zooming out, we next wanted to know which snacks are the most popular across the nation.

Fudge Rounds reign supreme in the realm of Little Debbie snacks, claiming the title of the most popular across America. Their universal appeal lies in the harmonious blend of chocolatey softness and a comforting, creamy center. A staple in pantries across these states, Fudge Rounds embody the classic chocolate treat that never goes out of style.

Close behind are the Oatmeal Cream Pies. These treats weave together the warmth of oatmeal cookies with sweet cream filling, creating a timeless snack that especially resonates with nine states. This was also the very first snack produced under the brand name, highlighting its enduring popularity.

In eight states, Nutty Buddy Bars stand tall as the third-overall snack of choice. With the perfect balance between crunchy and creamy, these bars layer peanut butter and chocolate in a way that entices the taste buds of those who crave a nuttier, more textured snack experience.

Zebra Cakes hold their own with a dominant fan base in seven states. These cakes charm with their whimsical zebra-striped icing and the simple joy of yellow cake paired with a fluffy filling. The Zebra Cake is a testament to the joy that a well-crafted snack can bring, marrying visual delight with delectable flavors.

That's a wrap on our cross-country confectionery quest! From the out-of-this-world allure of Cosmic Brownies to the homestyle charm of Oatmeal Cream Pies, it’s clear that Little Debbie knows a thing or two about whipping up nostalgia in every bite.

Whether it’s snack time or mealtime, each Little Debbie brings back memories, and Chicco is by your side to help craft new ones.

So next time you're unwrapping a Nutty Buddy Bar or sharing a Zebra Cake, let the Chicco lineup of comfy, easy-to-clean high chairs and boosters be a part of your family's story.

To determine the most popular Little Debbie in every state, we compiled a list of 56 popular Little Debbie snacks and analyzed the search interest of each one over the past 12 months. Then, we compared regional search interest of each snack across the country to find every state’s favorite Little Debbie. For this study, we used search interest as an indicator of popularity.