About Our Brand

Wherever There’s a Baby

Chicco has become a household name for parents across the United States thanks to products like our #1-rated KeyFit® Infant Car Seat, but did you know that we are an Italian brand with nearly sixty years of worldwide expertise in everything for baby?

Mom smiling at baby in Chicco Stroller

Chicco was founded in 1958 by an inventor and developer of pharmaceutical devices named Pietro Catelli. After the birth of his son, Mr. Catelli expanded his work into the world of baby products and dedicated himself to creating better solutions for parents and babies. Since then, Chicco has grown into a global brand with a presence in 120 countries, offering everything from baby gear to nursing, toys, apparel, shoes, and baby care products.

Wherever There’s a Baby you can find Chicco. We are committed to meeting the needs of children and bringing happiness to families all over the world.

Solid Passion for Life


Chicco is a division of the global corporation Artsana, S.p.A. Under the umbrella of the Artsana Group, Chicco proudly stands with our sister brands like Boppy®, Prénatal, and Pic Solutions to offer innovative, quality products designed to enhance your life, not only during childhood and parenthood, but throughout all the other stages as well. To learn more about Chicco worldwide, visit our international site, chicco.com.

An Italian Heartbeat


We're proud of our Italian heritage. It's where we get our name, our rich legacy of quality and innovation, and of course, our chic sense of style. Headquartered less than 30 miles from Milan—a fashion capital of the world—we at Chicco are dedicated to staying ahead of the design curve. Our fashion team travels around the globe to track style trends and scout for new innovations in comfort, performance, and aesthetics. Because we know that style is just as important as functionality when it comes to your baby gear. To learn more, visit our Fashion Story page.

Committed to Families


We love babies. We love helping them feel safe, comfortable, and happy. We love parents, too. That's why our passion to support and encourage families extends beyond our products. Chicco proudly partners with organizations like Mission Bambini, the Toys R Us® Children's Fund, Delivering Good, CJ First Candle, GOOD+ Foundation®, the Jackson in Action Foundation, the Jim & Tabitha Furyk Foundation and Operation Shower® to help protect children and make the world a better place for families in need.

The Happiness Lab®


At Chicco we are always innovating, working towards the next "big thing" that's going to revolutionize parenting for the next generation. Osservatorio Chicco—translated The Chicco Observatory and affectionately known as The Happiness Lab®—plays a key role in this effort. Located in Italy at the heart of our brand, the Observatory partners with pediatricians, ergonomists, parents, and—most importantly—babies to learn about how they grow and interact with the world around them. Through the help of the Observatory, Chicco products are engineered for safety and comfort, and designed to accommodate babies throughout every stage.