Our Fashion Story

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Fashion to Fit Your Lifestyle


At Chicco we know that each of your baby gear selections will play a big role throughout everyday life with your little one. That's why we have an entire team dedicated to styling our products with purposeful attention to color, textiles, tailoring, performance and comfort.

Beautiful, Thoughtful Design


We travel the world to track the latest trends in high fashion, home décor and the automotive industry so we can proudly offer stylish combinations that are not only on trend, but fit seamlessly into your lifestyle.

Fashion Meets Function

To achieve our signature aesthetic, we use luxe fabrics like buttery-soft knits, premium wovens and even jacquards. (Jacquards are woven on specialized equipment for a super chic, high-end look like you’ve seen on designer handbags and home furnishings.) But these quality textiles aren’t designed just to turn heads; they’re also built for outstanding performance, long-lasting durability and ultimate comfort.

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An Italian Heartbeat


Headquartered less than 30 miles from Milan, we live where the rest of the world comes to learn about fashion. This rich heritage is the source of our deep-seated passion for design, style and quality craftsmanship, which inspires everything we do.

Built to Perform

We make products that keep up with you and look good doing it. Many of our performance fabrics do more than catch the eye; they're designed to resist wear and tear, and to keep your little one comfortable and protected from the outside elements.

Attention to Every Last Detail

We love getting lost in the details. To elevate our fashions to the next level, we finish them with eye-catching touches like premium trims, decorative stitching and high-end fasteners.

Crafted For Comfort

We make our sewing and textile choices with careful consideration for your baby's touchpoints - from head to toe.

Microfiber finishes, soft fleece and breathable weaves combined with thoughtfully engineered padding help keep your little one cozy and comfortable, at home or away.

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All Fashion Collections


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