TurnAfter2 Campaign

Skip to Main Content
FREE SHIPPING on Select Gear - Shop Now   ( Details )

Until age 2, children who ride rear-facing are safer than children who ride forward-facing

Children should ride rear-facing in a car seat until atleast the age of 2

At Chicco, our priority is keeping children safe – especially while riding in the car. That's why we've launched a public awareness campaign to educate parents and caregivers about the importance of keeping children rear-facing as long as possible.

Why children should ride rear-facing longer

Since 2011, the American Academy of Pediatrics (AAP) has recommended that children ride rear-facing in their car seats until at least the age of 2. While rear-facing is always the safest option, it is especially important before age 2, as that is when a child's muscular and skeletal structure is still developing. When rear-facing, a child's head, neck and spine are all supported by the car seat during an accident.

Doctors agree. According to Dr. Benjamin Hoffman, a pediatrician and nationally recognized expert in child passenger safety, "The rule of thumb is simple – turn children forward-facing after they turn two-years old. The longer they can stay rear-facing, the safer they'll be."

Dr. Ben Hoffman

Advocates Who've Joined Us

Daphne Oz

Daphne Oz

"Being a mom is the best – and hardest – thing I've ever done. You do the best you can, but you always second guess yourself. TurnAfter2 is meant to take the guesswork out of car seat safety: Don't turn your kids forward facing until after 2 years old. With TurnAfter2, Chicco and I share a common goal of educating parents and getting them talking about this very important issue in a constructive way. Ultimately, I partnered with Chicco on this public awareness campaign to help keep all little ones safe."

Bestselling author and TV cohost of ABC's The Chew

BioDaphne Oz is a New York Times bestselling author and Emmy Award-winning cohost of ABC's The Chew, now in its sixth season. A graduate of Princeton University, natural foods chef and certified holistic health counselor, Daphne aims to empower her audience with a real-talk message of health and happiness that centers on body confidence, delicious meals, and balanced, beautiful living. Her first book, The Dorm Room Diet, detailed her successful journey to ditch fad diets, create a healthy lifestyle and lose forty pounds as a college student. Daphne's latest cookbook, The Happy Cook, offers 125 recipes for simply elevated, stress-free family meals, perfect for celebrating every day. Daphne and her husband John live in New York City with their two children, Philomena and John Jr.

Read BioClose

Courtney Barry

Courtney Barry

"I got involved with child passenger safety in 2004 and have been passionate about doing my part to keep little ones safer in the car ever since. I have been an instructor for 11 years and enjoy helping people learn the benefits of using a car seat correctly. As an advocate, I am privileged to partner with Chicco to bring real world issues and solutions to the table with innovative products like the Fit2, KeyFit® and NextFit® car seats, and to reach parents and caregivers nationwide with initiatives like TurnAfter2."

Chicco Child Passenger Safety Advocate

BioCourtney Barry brings more than ten years of child passenger safety technician experience to Chicco. Her passion, enthusiasm and knowledge of the car seat industry make her the ideal advocate. As Chicco's child passenger safety advocate, she enjoys helping parents and caregivers learn about the importance of safe installation and use of car seats, as well as providing solutions for everyday issues and concerns they experience. In addition, she currently serves as the Vice Chair of the Manufactures Alliance for Child Passenger Safety (MACPS) and is a member of Lancaster County Safe Kids supporting their child passenger safety efforts. Before her work with Chicco, Courtney was the coordinator of Lancaster County Safe Kids Program.

Read BioClose

Dr. Benjamin Hoffman

Dr. Benjamin Hoffman

As a pediatrician and certified Child Passenger Safety Instructor, I've devoted my life to keeping kids safe – especially in the car. I've even helped many states draft legislation on this topic, including bills requiring rear-facing until at least age 2. As an unpaid car seat safety consultant for Chicco, I'm excited to shed light on the fact that rear-facing is always safest, and get more parents on board with this important initiative.

Pediatrician, Instructor, and CPS technician

BioDr. Benjamin Hoffman, MD CPST-I, is a nationally recognized expert in child passenger safety, and leader in the field of community health and advocacy training for pediatric residents. He practices and teaches Portland OR, where he is very active in community advocacy. He majored in Anthropology at the University of California at Berkeley, and attended Harvard Medical School. He completed residency training, and a year as Chief Resident, at Seattle Children's Hospital. He has been certified as a CPS technician since 1997, and an instructor since 2001, the only practicing pediatrician so certified. Dr. Hoffman serves as an uncompensated Child Passenger Safety consultant for Chicco USA.

Read BioClose

Chicco Cares

Chicco Car Seat Safety GuideSafeKids.orgSafeCar.govHealthyChildren.org