TurnAfter2 Campaign

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Until age 2, children who ride rear-facing are safer than children who ride forward-facing

Children should ride rear-facing in a car seat until atleast the age of 2

At Chicco, our priority is keeping children safe – especially while riding in the car. That's why we've launched a public awareness campaign to educate parents and caregivers about the importance of keeping children rear-facing as long as possible.

Why children should ride rear-facing longer

Since 2011, the American Academy of Pediatrics (AAP) has recommended that children ride rear-facing in their car seats until at least the age of 2. While rear-facing is always the safest option, it is especially important before age 2, as that is when a child's muscular and skeletal structure is still developing. When rear-facing, a child's head, neck and spine are all supported by the car seat during an accident.

Doctors agree. According to Dr. Benjamin Hoffman, a pediatrician and nationally recognized expert in child passenger safety, "The rule of thumb is simple – turn children forward-facing after they turn two-years-old. The longer they can stay rear-facing, the safer they'll be."

Igniting a Movement

In the year following our TurnAfter2 campaign launch, a new study we conducted revealed that 72 percent of parents with children under two are now aware of this recommendation. In that same time, additional states have passed legislation requiring parents adhere to it. We are thrilled to see this important message spreading and more children being kept rear-facing for longer, but there’s still work to be done.

Dr. Ben Hoffman

Advocates Who've Joined Us

Courtney Barry

Courtney Barry

"I got involved with child passenger safety in 2004 and have been passionate about doing my part to keep little ones safer in the car ever since. I have been an instructor for 11 years and enjoy helping people learn the benefits of using a car seat correctly. As an advocate, I am privileged to partner with Chicco to bring real world issues and solutions to the table with innovative products like the Fit2, KeyFit® and NextFit® car seats, and to reach parents and caregivers nationwide with initiatives like TurnAfter2."

Chicco Child Passenger Safety Advocate

BioCourtney Barry brings more than ten years of child passenger safety technician experience to Chicco. Her passion, enthusiasm and knowledge of the car seat industry make her the ideal advocate. As Chicco's child passenger safety advocate, she enjoys helping parents and caregivers learn about the importance of safe installation and use of car seats, as well as providing solutions for everyday issues and concerns they experience. In addition, she currently serves as the Vice Chair of the Manufactures Alliance for Child Passenger Safety (MACPS) and is a member of Lancaster County Safe Kids supporting their child passenger safety efforts. Before her work with Chicco, Courtney was the coordinator of Lancaster County Safe Kids Program.

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Dr. Benjamin Hoffman

Dr. Benjamin Hoffman

As a pediatrician and certified Child Passenger Safety Instructor, I've devoted my life to keeping kids safe – especially in the car. I've even helped many states draft legislation on this topic, including bills requiring rear-facing until at least age 2. As an unpaid car seat safety consultant for Chicco, I'm excited to shed light on the fact that rear-facing is always safest, and get more parents on board with this important initiative.

Pediatrician, Instructor, and CPS technician

BioDr. Benjamin Hoffman, MD CPST-I, is a nationally recognized expert in child passenger safety and a leader in the field of community health and advocacy training for pediatric residents. He practices and teaches in Portland, Oregon where he is very active in community advocacy. He majored in Anthropology at the University of California at Berkeley and attended Harvard Medical School. He completed residency training and spent a year as Chief Resident at Seattle Children's Hospital. He has been certified as a CPS technician since 1997 and as an instructor since 2001. He is the only practicing pediatrician so certified. Dr. Hoffman serves as an uncompensated Child Passenger Safety consultant for Chicco USA.

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Chicco Cares

Chicco Car Seat Safety GuideSafeKids.orgSafeCar.govHealthyChildren.org